Perfect Niche, Ideal Clients
What’s all the fuss about “niching” your business? Would you rather search for one client at a time, or attract several at once with the same amount of effort? Solopreneurs who specialize or work with niche markets often attract more clients and generate more referral business because they are seen as experts. Rather than narrowing the market for your business, a niche exposes you to more ideal clients than being a generalist. If you’ve ever struggled with how to effectively market yourself, a niche or specialty may be just the solution.
In this class, you will learn how to:
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Solidify your ideal client profile
Translate what you love to do into a niche and/or specialty
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Identify markets that are ideal for your services
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View niches as marketing strategies
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Clearly describe your niche to attract potential clients
Worksheets Included: Ideal Client Profile, Translating Strengths and Passions into a Niche, Narrowing Down Your Niche, and Marketing to Your Niche.
Live Teleclass
Date: TBA
Cost: $125
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